什么是熊市(Bear Market)?
With all the extra hand-wringing that comes with a bear market, advisors are easily 什么是熊市(Bear Market)? distracted from keeping their eye on how to grow their business. It might seem counterintuitive, but times of crisis prove to be “fraught with opportunity” for advisors who know how to stay focused on the long game.
First of all, you need to buckle down on your existing clients. Even if you’ve counseled them well and they’re not panic-calling you, you need to keep them top of mind. Make sure you know exactly what’s happening to their portfolios. Stay up to date on what’s happening in their lives. Be even more proactive than usual and reach out. Give 什么是熊市(Bear Market)? them answers to questions they might have, but also give them new information that aligns with 什么是熊市(Bear Market)? their goals. That will show them that you’re not only being optimistic, but that you’re thinking about their best interests over the long-term.
A bear market is the time to focus on “wealth repair” strategies. Are you up to date on the latest solutions? Do you need a refresher course… does your team? Have you been reaching out to fellow advisors for opportunities to collaborate on ways to better serve your clients? Now is the time when clients are sure to notice an extra effort and they’ll appreciate it.
In times of trouble, it’s the weaker cohort of advisors who will hide and avoid the tough questions. You should be seen and heard—and not just 什么是熊市(Bear Market)? by your clients, but by the community where your business thrives, and perhaps by the industry 什么是熊市(Bear Market)? at large. Remember: advisors are hired primarily to resolve problems and to handle situations too complex 什么是熊市(Bear Market)? for clients themselves. Now is the time to stand up—and stand apart.
When the market normalizes, it will be the proactive, visible advisor who will be rewarded—with deeper loyalty, longer relationships and more referrals.
Ultimately, it’s your ability to demonstrate sustainable organic growth that will attract a premium for your practice. So anything you do during a bear market to keep your clients close – and 什么是熊市(Bear Market)? at least happy that you’re there for them—this is all an investment in maximizing the value of your business.
So, what can you do specifically to make lemonade during a bear market?什么是熊市(Bear Market)?
One recommendation is to embrace video as a preferred means of communicating with your clients, and beyond (think: community prospecting; think: industry recognition). Just a few years ago, video was a bit of 什么是熊市(Bear Market)? a novelty, but the pandemic and the shutdown accelerated the acceptance of video as a platform for audiences and as a medium for advisors. Now there’s a proliferation of video content in the wealth management industry—but not everyone’s doing it yet, and not everyone’s doing it well.
When it comes to video communications, your job is the content. In a bear market, with clients asking more questions than ever, it’s easy to develop short, insightful and instructive messages that will truly resonate with your clients. In this market, you must have an opinion—and based on that, you must have a strategy. Develop that into a communication, as if you were writing a letter to 什么是熊市(Bear Market)? a cherished client. Now turn that into a video script. (Yes, all wealth services should be customized to the individual, but there’s always significant broad-based information that clients can learn from.)
When it comes to shooting the video, leave it to your platform partners or outsourced marketing resources to create the entire package. Being independent never means you need to do everything yourself; it means you have the freedom to work with the best in the business. Your video production is no exception.
Pushing your communication out to your clients in an engaging video over email, on your website, and across your social media channels is an ideal way to demonstrate proactivity and achieve that visibility you need with your existing clients. And never underestimate the power of social sharing—which is a surefire way to attract prospects.
Remember: by showing your clients you care and by sharing 什么是熊市(Bear Market)? information that will give them comfort and confidence, you’re also building your brand—as an individual and as a firm. This is a way to “bottle the magic” of your business and formalize a 什么是熊市(Bear Market)? process for marketing to prospects.
Having a recognized brand, backed by a stellar reputation, and enhanced by a proven process and track record of organic growth will indicate to potential suitors in the 什么是熊市(Bear Market)? future that your business is worthy of top-dollar consideration—because you’ve built something during a bear market that they can feel bullish about.
Jim Dickson is founder and CEO of Sanctuary Wealth.
This 什么是熊市(Bear Market)? copy is for your personal, non-commercial use only. Reproductions and distribution of this news story are strictly 什么是熊市(Bear Market)? prohibited.
什么是熊市(Bear Market)?
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8055 W Eastman Pl #206 is 什么是熊市(Bear Market)? serviced by 5 Internet service providers, including Xfinity, CenturyLink, Kellin Communications, Viasat Internet. The best available Internet option for 8055 W Eastman Pl #206 is provided by Xfinity, using Cable technology with speeds up to 1200 Mbps. Additional Internet options for this home include DSL, Fixed Wireless, Satellite, Satellite provided by CenturyLink, Kellin Communications, Viasat Internet.
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什么是熊市(Bear Market)?
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Are We Seeing the Failure of a Bear Market Rally or Just a Healthy Pullback?
Stocks are set to gap lower to start the week. It is not a big surprise that the market is finally 什么是熊市(Bear Market)? undergoing corrective action after a fast and furious run, but the billion-dollar question is how far it will go. Is this just a reset that will set the stage for another push higher, or is it the failure of a bear market rally that the pessimists have warned us about?
The good news is we don't need to answer that question today, but we do need to increase our vigilance and be ready in case the selling pressure accelerates. The S&P 500 can pull back to 4,160 or so without doing major technical damage, but such a move would cause some pain and there likely will be some rotational action that is 什么是熊市(Bear Market)? 什么是熊市(Bear Market)? going to be harder on sectors such as growth, biotechnology, small-caps and technology.
The thing that is particularly interesting about the market right now is how quickly the narrative is shifting. During the big run off the June lows, the narrative was that the market had already priced in the worst and that it could handle a hawkish Fed. There was increased optimism that the 什么是熊市(Bear Market)? strong labor market would provide enough strength to withstand a series of rate hikes and avoid a recession. The drop in energy and commodity prices also provided hope that inflation had peaked.
Last week the narrative started to become less positive. The Fed has made it clear that it is not likely to pivot to a more dovish stance very quickly, and there is increased debate over whether the unemployment rate needs to increase in order to effectively deal with inflation.
Some bulls contend that there has never been a bear market bounce of this magnitude that did not produce a bottom. We shall see, but we have never had economic conditions similar to this 什么是熊市(Bear Market)? at this stage of the market cycle. I have little confidence that there is a historical precedent for this market.
As I've been discussing, I have raised quite a bit of 什么是熊市(Bear Market)? cash into the recent strength primarily because many stocks I favor have become technically extended and I 什么是熊市(Bear Market)? am not seeing many good entry points. Even after a few days of weakness, it is still going to take more work for better charts to develop.
This is the time for 什么是熊市(Bear Market)? caution. Don't be in a rush to put valuable capital back to work. If you are going to trade, then keep time frames short and don't forget that we are going 什么是熊市(Bear Market)? to be dealing with negative seasonality for a while.
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