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奢侈品电商Farfetch日前与瑞士奢侈品公司历峰集团达成一项协议，将收购后者旗下的意大利在线时尚零售商Yoox Net-A-Porter 47.5%的股份，交易的初始阶段预计在2023年年底前完成。（智通财经）
实时互动厂商即构科技发布了其在元宇宙产业所做的新探索和成果——ZEGO Avatar以及ZEGO Metaworld。据官方介绍，目前已有50余家企业在与即构科技进行接洽，共同探索行业的未来价值。
三、广 告 案例
延迟的广告付款逐渐回升，但这并不是 2020 年的危机重演
The programmatic payment gap is a well-known 在线投资平台瑞士 issue.
Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify that their ads were served properly and against acceptable content. Publishers and ad vendors, meanwhile, wallow in low cash flow.
In Q2 2020, late programmatic campaign payments jumped for the first time since OAREX began tracking the metric. OAREX helps ad tech vendors and pubs bridge campaign 在线投资平台瑞士 payment and reconciliation gaps by purchasing their digital media and advertising receivables.
What was happening there? Advertisers and ad tech vendors, fearful of cash flow running dry, were withholding normal on-time payments.
As third-party cookies and 在线投资平台瑞士 mobile identifiers disappear due to privacy changes, brands without scalable first-party data are turning to retailers to connect directly with 在线投资平台瑞士 customers.
At the same time, retailers are seeking ways to combat margin pressure, emulate Amazon’s extraordinary advertising success, deepen relationships with brand partners, and better understand their customers. Cue 在线投资平台瑞士 the retail media boom.
This new era where retailers act as publishers has swiftly taken hold. Retail media networks are expected to account for nearly 20% of digital ad spend by next year. But in building their own media businesses, they are encountering challenges that stem from a lack of control over advertising technology.
To thrive, they’ll need to build out their own media buying platforms. In doing so, they will not only bring in more revenue, but also improve the shopping experience and maintain customer data privacy.